Google’s Black Box Bidding Solution: A look under the hood

Original Source: http://feeds.sphinn.com/~r/sphinn/~3/UPsArXcYOdo/googles-black-box-bidding-solution-a-look-under-the-hood-257899

In today’s world, Google, Facebook and Amazon are the gatekeepers to digital shoppers. But activities that once differentiated savvy marketers from their peers – keyword research, ad copy and target URL creation – have fallen victim to these giants’ automated solutions, including Smart Bidding,…

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